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The Midgard Reveal: Turn Knowledge Into a Scalable Business Engine
Midgard — Build the machine, not the workload You’ve Seen the Blueprint. Now, Build the House Over the last five posts, we’ve travelled from the chaos of the "Doer" to the clarity of the "Architect": We identified the Golden Cage [Post 1] . We broke the Psychological Wall [Post 2]. We found your Vital 20% [Post 3]. We mastered the Interrupt Method [Post 4]. We proved the Massive ROI of AI-powered systems [Post 5]. You have the philosophy. You have the strategy. Now,

Rodrigo Artuso
10 hours ago2 min read


From Words to Wealth: The Real ROI of Eliminating Implicit Knowledge
Implicit Knowledge Is the Most Expensive Asset You Don’t Own The Cost of Silence In the previous post , we mastered the Interrupt Method . But why go through the trouble? Because "implicit knowledge" (information that only exists in people's heads) is the most expensive leak in your business. You aren't just documenting to be "organized." You are documenting because the lack of systems is costing you a fortune. 1. The Hard Math of Poor Documentation Most entrepreneurs underes

Rodrigo Artuso
1 day ago3 min read


The Interrupt Method: How to Build Systems Without Trying
Atomic Traces: From Chaos to Clarity The Lie of "Finding Time" In our last post, we mapped out your Vital 20% —the high-impact tasks that actually deserve your attention. But let’s be real: you are never going to set aside two hours on a Tuesday to "write documentation." If you had two free hours, you’d spend them on sales, product, or (hopefully) sleep. The mistake is thinking documentation is a project. In Midgard, we treat documentation as a byproduct of friction. The "In

Rodrigo Artuso
2 days ago2 min read


The MVD: How to Document Less and Scale More
"I have to document all of this?" Avoiding "The Mountain" In our last post , we broke through the "Documentation Wall" and realized that an "ugly" entry in Midgard is better than no entry at all. But once you start, the scale of the task can feel like a mountain. You look at your business—marketing, sales, operations, HR, finance—and think, "I have to document all of this?" The answer is: Start with the Minimum Viable Documentation (MVD) . The Pareto Principle: The Hidden L

Rodrigo Artuso
4 days ago3 min read


The Documentation Wall: Why Your Brain Resists Process Documentation
Did you find your key? In our last post, we talked about the Golden Cage. We realized that if your business can’t run without your constant input, you don't own a company, you own a high-stakes job. We established that documentation is the key to that cage. But if the key is right there, why is it so hard to reach out and grab it? Why do we keep choosing the "chaos" of being the only one with the answers? It’s not because you’re lazy. It’s because your brain is literally wir

Rodrigo Artuso
4 days ago2 min read


The Golden Cage: Start your documentation to own your business
The Golden Cage It’s 8:00 PM on a Saturday. You’re finally sitting down for dinner, but your phone buzzes on the table. It’s a team member. "Hey, sorry to bother you on the weekend, but where do we keep the latest version of the client contract?" You sigh, give them the answer, and go back to your meal. You feel needed. You feel important. But deep down, you feel exhausted. Here is the hard truth: If your business requires your brain to be "on" for it to function, you don't

Rodrigo Artuso
5 days ago3 min read


AI Solutions for Business Growth
How to do more with less? This is a question we face when we have to run a business. Time, resources, and manpower are often limited, yet...

Rodrigo Artuso
Oct 7, 20253 min read


5 Innovative AI Tools for Business Success
"My business doesn't need AI". Staying ahead means embracing innovation. AI tools for businesses are no longer a luxury; they are...

Rodrigo Artuso
Oct 2, 20254 min read


AI Support Agent Making a Significant Difference
In Norse mythology, Mímir was the guardian of a well of wisdom. Warriors sought his answers to their questions. Odin sacrificed an eye in exchange for this wisdom. The old story matters for one simple reason. Teams need one trusted source of truth.

Rodrigo Artuso
Sep 30, 20253 min read


Understanding Prompt Injection and Its Risks for Your Business
In the rapidly evolving world of artificial intelligence, prompt injection presents a significant and multifaceted threat that warrants...

Rodrigo Artuso
Aug 1, 20253 min read


Building a smart assistant to streamline your team’s access to company policies and processes
I often saw colleagues stuck waiting for an expert to answer a question that was already in our files. Every minute spent on hold or...

Rodrigo Artuso
Jul 28, 20254 min read


Automation Workflow Case Study: Save 10 Hours/Week
Discover how our end‑to‑end automation workflow repair eliminated duplicate tickets, restored recordings, and saved our client 10 hours/week. Read more!

Rodrigo Artuso
May 12, 20252 min read
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