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The Documentation Wall: Why Your Brain Resists Process Documentation
Did you find your key? In our last post, we talked about the Golden Cage. We realized that if your business can’t run without your constant input, you don't own a company, you own a high-stakes job. We established that documentation is the key to that cage. But if the key is right there, why is it so hard to reach out and grab it? Why do we keep choosing the "chaos" of being the only one with the answers? It’s not because you’re lazy. It’s because your brain is literally wir

Rodrigo Artuso
5 days ago2 min read


AI Support Agent Making a Significant Difference
In Norse mythology, Mímir was the guardian of a well of wisdom. Warriors sought his answers to their questions. Odin sacrificed an eye in exchange for this wisdom. The old story matters for one simple reason. Teams need one trusted source of truth.

Rodrigo Artuso
Sep 30, 20253 min read
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